ABS-CBN signs deal for show distribution

abs cbn logo - ABS-CBN signs deal for show distribution

ABS-CBN Corp. has signed a partnership deal with a French content distributor to air one of its local shows in territories in the Pacific and Indian areas.

The Lopez-led media firm said in a statement yesterday it signed a deal with France-based producer and distributor Ampersand to acquire rights for its television series Wildflower.

“ABS-CBN continues to evolve into a global media and entertainment company as another one of its wildly successful TV series makes its groundbreaking launch in three French-speaking territories…,” the company said.

The show, headlined by actress Maja Salvador, may now be viewed in New Caledonia, Polynesia and Réunion through television network Outre-mer la 1ère. ABS-CBN said the show is also available in French-speaking African countries, and by October, in Madagascar, through of a deal with China-based firm StarTimes.

The company has recently been expanding the audience for its locally produced television series with various deals signed since last year to take its shows outside the Philippines.

“The airing of Wildflower in French-speaking territories follows ABS-CBN’s string of successes in capturing more non-Filipino viewers in international markets this 2019, with Pangako Sa’Yo in the Dominican Republic, Halik in Tanzania, Forevermore in Thailand, The Blood Sisters in Kazakhstan, The General’s Daughter and Ngayon at Kailanman in Myanmar, and the upcoming co-production of ABS-CBN and Limon Yapim of Hanggang Saan in Turkey,” it said.

Distribution deals for ABS-CBN shows and movies are done by ABS-CBN International Distribution, which said has so far sold more than 50,000 hours of content across the globe.

In the first half of the year, the listed company posted an attributable net income of P1.55 billion, growing 83% year on year due to strong revenues from advertising sales. — Denise A. Valdez

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